I mean-seriously- what? After reading Christina Ward’s thoroughly enjoyable and informative book American Advertising Cookbooks: How Corporations Taught Us to Love Spam, Bananas and Jell-O, I have now realized that the sum total of what I knew about food history before I encountered this volume could have fit neatly inside a deviled egg.įrom wealthy people renting exotic fruit like pineapples (before pineapples were readily available) as a dinner table centerpiece to flaunt their class status, to kitchen technology, diet recipes and the development and evolution of canned and potted meats, this book covers a variety of topics that handle far more than “what’s on the plate.” More often than not, Ward’s book is a textbook of incisive connections between invisible or overlooked histories and what is now commonly considered kitsch imagery.Įach chapter of American Advertising Cookbooks is different and equally rewarding. I also had zero clue that the US was gifted the concept of fish sticks from the Soviet Union as a post-war food. Did you know that the banana was a berry? Yep.
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